presentations4you

Sales professionals know how hard selling is in today's fierce competitive markets. Although presentation technique mastery should be part of the art of selling, not all sales professionals excel in presenting their stuff.

The question to ask yourself is this simple: "How can I maximize my buyers' attention, interest and readiness to act now and sign the contract or place the order?"

I just finished a short session with an excellent marketing and sales team and it might be of interest to you to get some fresh feedback on what to do to perform a memorable sales presentation that pays off.

These are a few conclusions of the 3 days of this tailor-made Black Belt Presenter™ workshop. Audience was 100% marketing and sales this time.

1. What do you want to achieve? What's your minimum result?
   
2. Forget about your company. 2 slides on it and basta. Concentrate on your goal.
3. Personalize your slides. Show that you know your prospect. But don't overdo.
4. Have a clear structure. I know I repeat this again and again, but without a clear structure, you're dead.
5. Identify the level of people you will address. Design your presentation putting yourself in their shoes.
   
6. Know how to open your presentation.
7. Tell a succcess story that is related to your goal. Be precise and sound real!
8. Be simple. Don't overestimate the level of concentration of your audience.
   
9. Kill your hesitation and possible verbal tics, the "er", "hmmmm" and others. Attendees might count them...!
10. If you read your slides, it's because they are poorly designed.
11. You have too many slides. For sure.
    
12. Videotape yourself. It will hurt, but you'll see what you have to improve.
13. Know how to close. It's about ACTION!